Roberts, an associate professor at UCLA and faculty director of the UCLA Center for Critical Internet Inquiry, started using Mastodon in earnest on October 30, just after Musk took over Twitter. Mastodon’s new sign-ups include some Twitter users with big followings, such as actor and comedian Kathy Griffin, who joined in early November, and journalist Molly Jong-Fast, who joined in late October. “It is not as large as Twitter, obviously, but it is the biggest that this network has ever been,” said Rochko, who originally created Mastodon as more of a project than a consumer product (and, yes, its name was inspired by the heavy metal band Mastodon). Twitter reported in July that it had nearly 238 million daily active monetizable users. It now has 655,000 active users each month, he said. Rochko said in an interview Thursday that Mastodon gained 230,000 users since October 27, when Musk took control of Twitter.
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Mastodon is a free open source software for running self-hosted social networking services. It’s developed by a nonprofit run by Mastodon creator Eugen Rochko, and is supported via crowdfunding.
Unlike larger social networks, Mastodon is both free to use and free of ads. It lets users join a slew of different servers run by various groups and individuals, rather than one central platform controlled by a single company like Twitter, Instagram, or Facebook. The service has a similar look to Twitter, with a timeline of short updates sorted chronologically rather than algorithmically.
There may be no clear alternative to Twitter, a uniquely influential platform that is fast-moving, text-heavy, conversational and news-oriented. Some are fleeing Twitter for it or at least seeking out a second place to post their thoughts online as the much more well-known social network faces layoffs, controversial product changes, an expected shift in its approach to content moderation and a jump in hateful rhetoric. You may not have heard of Mastodon, which has been around since 2016, but now it’s growing rapidly. In the week since Elon Musk took over Twitter, the number of people signing up for a small social network called Mastodon has surged.
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